Our Story

I’ve been in the supplement industry for over 11 years now, and almost all of that time has been spent working directly with customers.

I started in supplement retail, where I had the opportunity to talk to people every day about what they were taking, what they liked, what they didn’t like, and what they were actually looking for from their supplements. Over the years, those conversations became probably the biggest influence on how I look at products today.

I took sole ownership of the retail business in 2018, and in 2020 I had the opportunity to acquire Centurion Labz.

At that point, I already knew I wanted to do things differently.

I had spent years watching products come and go. I saw what people bought once because the marketing was good, and I saw what they came back to buy over and over again because they genuinely liked it. I also saw how often customers were disappointed by products that sounded great on paper but didn't live up to their expectations when they actually used them.

That experience is a huge part of how we build products at Centurion Labz today.

Why We Focus on Pre-Workout

We make other products, but pre-workout has always been the heart of Centurion Labz.

It's also the category we know better than anything else.

We've sold more than a million pre-workouts over the years, and we've had the opportunity to develop and refine a lot of different formulas along the way. More importantly, we've been able to hear directly from the people using them.

When you spend years selling supplements face-to-face, you learn pretty quickly that what looks good on a Supplement Facts panel isn't always the same thing as what makes a great product.

People care about how it actually feels.

Does the energy come on smoothly? Does it last through the workout? Does the focus feel good? Does the pump deliver? Does it taste good enough that you're actually excited to drink it? Do you crash afterward? And most importantly, after you finish the tub, do you want another one?

That's the kind of feedback we've used to improve our products.

It's also why I consider Centurion Labz the pre-workout specialist. We don't need to make 100 different products just to say we have them. I'd rather stay focused on the categories we understand extremely well and continue getting better at them.

And pre-workout is arguably the most important tool for your fitness journey. When you can walk into the gym with the confidence you’re going to crush your workout, you do. That’s not just confidence; that’s Centurion confidence.

What Matters to Us

I've also been on the customer side of this industry for a long time. I've trained for over 15 years, I've taken more supplements than I could possibly remember, and I've spent plenty of my own money on products that didn't live up to what they promised.

So when my name is attached to something now, I want to be able to stand behind it.

That's why we don't use proprietary blends. It's why our products are third-party tested. It's why we're willing to reformulate something when we believe we can make it better instead of pretending the first version was perfect.

We're not always going to make the cheapest product, and we're probably never going to be the biggest supplement company. Neither of those things is really the goal.

I want Centurion Labz to be a company where, when you buy one of our products, you know there was a reason we made it the way we did.

Preparation = Success®

One of the philosophies I've carried with me for a long time is Preparation = Success®.

I've always believed that most of what determines the outcome happens before the moment you're actually asked to perform.

Training is no different.

Your workout doesn't start when you pick up the first weight. How you slept, what you ate, whether you hydrated, what you took beforehand, and most importantly whether you showed up ready to train all matter.

That's where our saying "The workout is won before the first rep.®" comes from.

It's not supposed to be some motivational quote we slapped on a T-shirt. It's genuinely how I approach training, business, and a lot of things in my life.

Where We Are Today

Centurion Labz is still independently owned, and I'm still involved in the business every day.

We have products in more than 150 retailers across the United States and partners in countries around the world, but we're still close to the customer in a way that I think is pretty unusual for a supplement company at our size.

We still operate our own supplement store. We still talk to customers face-to-face. We answer questions. We hear complaints. We hear what people love. And when enough people tell us the same thing, we listen.

I think that's one of the biggest advantages we have.

Centurion Labz wasn't created from a marketing plan. It's been shaped over more than a decade of actually selling supplements, using them ourselves, listening to the people who use them, and continuing to learn along the way.

We're still doing that today.

And as long as I'm running this company, we always will.

Trevor Bower
Owner & President, Centurion Labz